Sell-Side Transactions

Leading Australian Hotel Advisers With Over 25 Years Experience and 650+ Projects

Dransfield provide a complete suite of transaction related services designed to maximise value and reduce transaction risk.

Experience gained from over $3 billion in transactions including selling, buying and preparing assets and portfolios for exit. Dransfield offers a unique and diverse skill set that achieves transaction outcomes above expectations.

Dransfield identify credible best uses and create structured transactions to unlock special value. By creating value we close price gaps and resolve objections using our specialist knowledge and resources. We also develop ways to mitigate perceived buyer risk reducing transaction time and risk of transaction failure.

Dransfield add value prior to market presentation to improve asset attractiveness, ease assessment and increase competitive tension. We present assets having clearly identified best uses with the flexibility to modify these for specific purpose buyers. We communicate complexity in a simple manner that helps bidders manage stakeholders and avoid objections. We often work with traditional agents allowing them to present prospects identified by their network, whilst taking custody and leading the total transaction process.

Pre-Sale Advice

Dransfield’s pre-sale review answers the key value unlocking questions, prior to engaging with prospective purchasers. Talk to us before you go to market to understand your options:

  • Scheme commercialisation
  • Developing and assessing alternative use / value add schemes
  • Developing asset and operational restructuring options
  • Realisation strategy

Brokerage & Vendor Representation

Dransfield are licensed estate agents and we bring discipline to the full three stage sale process to present assets, unlock value and reduce transaction risk:

  • Stage 1 – Getting ready for market
  • Stage 2 – In the market
  • Stage 3 – Closing 

The key services where Dransfield can assist include:

  • Information memorandum and asset presentation
  • Data room management
  • Bid and bidder evaluation
  • Negotiations
  • Alternative use analysis
  • Asset and operational restructuring options

Recent Projects

W Sydney - Ribbon

Sydney - Luxury

Lead Broker/Agent, Forecasting and Feasibility, Design Develpoment, Operator Selection and Fund-Through

Next Brisbane 

Brisbane - Upscale

Brokerage, Lease Advice, Realisation Strategy and Transaction Management

Holiday Inn Townsville 

Queensland - Upscale

Operator Negotiations, Brokerage, Planning and Investment Advice

  • Australia 108 - 300 room, 5 star hotel - off the plan
  • Murray St Perth, Land sale > AUD $40m - 300 room, 4.5 star hotel scheme
  • Magenta Shores Sale - Complex site summarized and explained with pre-sale advice
  • Eco Point Group 5 retreat resort Assets $80m+ - Management company and assets
  • Oxford Koala - Redevelopment schemes with alternate uses unlocked 50% above valuation
  • Diamond Beach Resort
  • Dransfield have been involved in many more past acquisition projects. Contact us to find out more.

Completed Projects