Sell-Side Transactions

Leading Australian Hotel Advisers With Over 25 Years Experience and 650+ Projects

Dransfield Transaction Experience

Experience gained from over $2 billion in transactions including selling, buying and preparing assets and portfolios for exit. Dransfield offers a unique and diverse skill set that achieves transaction outcomes above expectations. Dransfield identify credible best uses and create structured transactions to unlock special value. By creating value we close price gaps and resolve objections using our specialist knowledge and resources. Dransfield add value prior to market presentation to improve asset attractiveness, ease assessment and increase competitive tension. Options can include preparing redevelopment schemes or securing vacant possession. Whilst we undertake specific roles, we are often retained to manage the entire transaction on behalf of vendors and purchasers. Dransfield bring ownership to transaction management.

Pre-Sale Advice

Dransfield’s pre-sale review answers the key value unlocking questions, prior to engaging with prospective purchasers. Talk to us before you go to market to understand your options.

Pre-sale services include:

  • Developing and assessing alternative use / value add schemes
  • Developing asset and operational restructuring options
  • Realisation strategy 

The key services where Dransfield can offer assistance include: 

  • Reviewing asset options and opportunities
  • Risk Analysis
  • Asset Analysis
  • Transactions


Dransfield Brokerage is a complete transaction service.

Assets sell through good management, not just innate quality. To sell well vendors have to think like a buyer understanding different buyer profiles and processes.

Dransfield bring discipline to the three stage process to present and enhance assets, unlock value and reduce transaction risk. We focus on all three stages of a successfully executed transaction:

  • Stage 1: Getting ready for market / pre-sale advice
  • Stage 2: In the market 
  • Stage 3: Closing 

The key services where Dransfield can offer assistance include:

  • Data room management
  • Information Memorandum
  • Negotiations
  • Alternative Use Analysis
  • Asset and Operational Restructuring Options 

Dransfield Historical Sell Side Transaction Projects

  • Ribbon Hotel and Residences Sydney - The highest value hotel sale ever in Australia exceeding $700m
  • NEXT Hotel Brisbane - 304 room, retail, sale & leaseback, AUD 133m+
  • Holiday Inn Townsville - Sale price well above valuation
  • Australia 108 - 300 room, 5 star hotel - off the plan
  • Murray St Perth, Land sale > AUD $40m - 300 room, 4.5 star hotel scheme
  • Magenta Shores Sale - Complex site summarized and explained with pre-sale advice
  • Eco Point Group 5 retreat resort Assets $80m+ - Management company and assets
  • Oxford Koala - Redevelopment schemes with alternate uses unlocked 50% above valuation
  • Diamond Beach Resort
  • Dransfield have been involved in many more past acquisition projects. Contact us to find out more.

Completed Projects